The team took a look around, and we and saw there was a real lack of reliable information around cycles and birth control in period tracking apps. A lot of period trackers were focused on getting you pregnant, and were swimming in a sea of pink flowers. We wanted to leverage the expert health information that Planned Parenthood provides to help bridge that knowledge gap. This led to an effort to create a system that would support thousands of individual birth control paths that would look like just a few simple steps to users. Core tasks included:
Turns out, users were not so into the pink flowers. In response, we used a gender neutral design palette and introduced Cycleosauris to the world! Because at the end of the day, a dino makes just as much sense as a flowers for periods. Design considerations included:
