Small Planet
  • Small Planet
  • Product
  • Website
  • Years
  • 2019
  • Project contributions
  • Creative strategy
  • Creative direction
  • Team management
  • User experience design
  • Design lead
  • Website
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  • Small Planet is a leading digital product agency. They were looking to revamp their web presence with updated branding, and better showcase their work and content presence.
    We created a new design that incorporated motion and bold colors, with a CMS to better handle marketing needs.
    UX & strategy

    Starting with an exploration to look at aspirational brands and competitors websites, we reviewed core features and overall look and feel. As a team we discussed what worked well, and what we felt we could improve upon when speaking to our own brand. From this, we were able to create a set of features that would display our skills, while also surfacing original content and thought leadership.

    Core tasks included:

  • Competitive and inspirational audits
  • Defining key business and content needs
  • CMS needs mapping
  • Site map
  • Wireframes
  • Design

    After several design iterations, we decided on a design direction that showcased rotating circle supergraphics, an idea rooted in Small Planet's original planetary branding. We broadened the color palette and implemented a simplified approach to iconography. These design decisions were also expanded into all new Small Planet branded materials.

    Design considerations included:

  • Building styles that translate across responsive breakpoints
  • Making modular designs to reuse across the site for smoother development & consistency
  • Used Framer prototypes to test complex motion interaction
  • New icon and illustration style
  • Key features
    Showcasing the work
  • Displaying the most current work in detail, while showcasing the range of clients Small Planet has worked for
  • Case studies are concise & scannable, highlighting key information
  • Incorporating client branding, without clashing with Small Planet's branding
  • Modular page components for assembling case studies in a range of formats within the CMS
  • Surfacing thought leadership
  • Implementing a tag system to sort blog posts
  • Access to this week's observatory links for interesting things around the web
  • Reusing components from the case studies to provide a variety of blog post layout options
  • Original content is displayed and accessible throughout the website
  • Case studies